Hassan Emilio Kabande Laija, known professionally as Peso Pluma, is a Mexican singer and songwriter of regional Mexican music. He was born on June 15, 1999, in Zapopan, Jalisco, Mexico. His international fame began in 2022 after collaborating with artists such as Nicki Nicole, Ovy on the Drums, and Becky G.
Peso Pluma’s musical style is characterized by an acoustic touch with influences from urban music such as trap mixed with the sound of corridos. He has released two studio albums, Ah y Qué? and Efectos Secundarios, as well as an album in live format, Disco en Vivo (En Vivo), and an EP titled Sembrando.
Some of his most popular songs include “El Belicón,” “Siempre pendientes,” “PRC,” “Por las noches,” “AMG,” “Ella baila sola,” and “La Bebé (Remix).” In April 2023, he positioned five songs on the Billboard Hot 100 in the United States, surpassing Paulina Rubio as the Mexican artist with the most entries on the list.
Early Life and Career Beginnings
Peso Pluma was born as Hassan Emilio Kabande Laija on June 15, 1999, in Zapopan, Jalisco, Mexico. He grew up in a musically inclined family and was surrounded by music from a very young age. His mother was a singer and had a band, which often rehearsed at their home. Peso Pluma developed an interest in music and began writing his own songs at the age of 12.
At the age of 16, Peso Pluma decided to take his music career seriously and started performing at local bars and clubs around his hometown. His unique style of music, which blended traditional Mexican music with urban sounds, quickly caught the attention of local audiences.
Rise to Fame
In 2019, Peso Pluma released his debut single “El Belicón,” which gained traction on social media platforms. The song became a viral hit and caught the attention of established artists and record labels in the music industry.
In 2020, Peso Pluma signed a recording deal with Rancho Humilde, a popular record label that specializes in regional Mexican music. He released his first studio album, Ah y Qué?, in the same year, which included collaborations with artists such as Natanael Cano and Ovi.
Peso Pluma’s second album, Efectos Secundarios, was released in 2021 and featured collaborations with artists such as Nicki Nicole, C. Tangana, and Becky G. The album was a commercial success, and its lead single “La Bebé (Remix)” became a global hit.
Peso Pluma’s unique sound and style of music have garnered him international acclaim. He has performed at music festivals and events in the United States, Latin America, and Europe.
In April 2023, Peso Pluma made history by having five songs on the Billboard Hot 100 chart in the United States, surpassing Paulina Rubio as the Mexican artist with the most entries on the list.
Giving Back to the Community
Despite his success, Peso Pluma remains grounded and committed to giving back to his community. He has used his platform to raise awareness about social issues affecting his fans and has organized events to support local charities and organizations.
Awards and Recognitions
Peso Pluma’s unique sound and style have earned him numerous accolades and recognition in the music industry. In 2021, he was nominated for Best New Artist at the Latin Grammy Awards and won the award for Best New Regional Mexican Artist at the Premios Juventud.
He has also been recognized by Billboard as a rising star in the industry, with his singles charting on various Billboard charts, including the Hot Latin Songs chart and the Regional Mexican Songs chart.
Despite his success, Peso Pluma has faced criticism and controversy during his career. In 2021, he was accused of cultural appropriation after he posted a photo on social media wearing a traditional Mexican charro outfit. Some fans accused him of appropriating Mexican culture for his own gain, while others defended him, saying he was paying homage to his culture.
In 2022, he was also criticized for his collaboration with controversial rapper Tekashi 6ix9ine. Many fans accused him of collaborating with someone who had a history of violent behavior and criminal activity.
Peso Pluma is known for being private about his personal life. He rarely shares details about his relationships and family life with the public.
However, in a 2021 interview with Billboard, he revealed that he has a close relationship with his mother, who has been his biggest supporter throughout his career. He also mentioned that he has a strong connection to his Mexican heritage and that it influences his music and personal life.
In his free time, Peso Pluma enjoys playing soccer and spending time with his friends and family. He has also mentioned that he enjoys reading and watching movies, and that he often finds inspiration for his music in books and films.
Peso Pluma’s unique sound and style of music have been influenced by a variety of musical genres and artists. He has mentioned in interviews that he grew up listening to traditional Mexican music, such as rancheras and corridos, which have had a significant impact on his musical style.
In addition to traditional Mexican music, Peso Pluma has also been influenced by urban music genres, such as trap and hip-hop. He has cited artists such as Drake, Bad Bunny, and Travis Scott as some of his biggest inspirations.
Peso Pluma’s music often blends elements of traditional Mexican music with urban sounds, creating a unique and distinct sound that has resonated with fans around the world. His ability to blend different genres and styles has earned him critical acclaim and recognition in the music industry.
Peso Pluma’s rise to fame is a testament to his talent and hard work. His unique blend of traditional Mexican music and urban sounds has made him a global sensation. He continues to inspire young musicians and fans around the world with his music and commitment to giving back to his community.